“Michele in the World” s.r.l (MITW) is a brand that has its ancient roots in Naples’s history and civil society, thanks to the passion and the daily experience of men that for more than a century devoted their life to the Art of Pizza Making, handing down to future generations ancient gestures and culinary culture, born and nurtured by Condurro family in the main pizzeria of “L’Antica Pizzeria da Michele” in via Cesare Sersale, in the historical center of Naples.
The pizza, that every day is made by the wise hands of expert pizza makers and that today thanks to MITW everyone can taste in other cities around the world, remains with simple ingredients of high quality, treasured as a work of art, without accepting new trendy alternatives, loyal to classic tastes of “marinara” (garlic, oregano, oil, tomato) and “margherita” (fior di latte cheese, romano cheese, basil, oil, tomato). The pizza that MITW is exporting abroad replicates scents and tastes of many civilizations that built Neapolis, sharing history, culinary tradition, beauty of the people with different stories and roots: MITW’s pizza is the truest pizza of Napoli in the world, that never betrays the simple origins that made it a product for everyone, widely spread.
Da Michele’s Franchising
The young history of MITW is supported by the wisdom of the tradition, that has the daily work of “L’Antica Pizzeria da Michele” as its landmark and the energy of the youngest generation of Condurro family following new path of innovations, keeping up with the times.
The spread of the brand, thanks to a cautious franchising policy, is anything but improvised: any new branch follows a plan that provides, after the initial approach and the contacts with the AD, the acceptance of all the rules contained in the contract such as the essential use of carefully chosen raw materials controlled from its origins and in process by MITW, the verification of quality of the product, of pizza makers training, through established phases, and whatever can guarantees to MITW the loyalty to the quality standards written in the franchising contract.
Sign: L’Antica Pizzeria Da Michele + Branch Name
Activity Description: Restaurant Business
References: Michele In The World
E-mail: To send an e-mail, please use the dedicated form
Address: Via Foria, 25 – 80100 Napoli (NA), Italy
Markets: > 15.000 citizens
Optimal Location: Historical Center / High Population Density Districts
Minimal surface of the shop: 300 mq
Staff: Based on sales space and commercial traffic
Contract Period: 4 years
Area Exclusivity: Based on the catchment area and location
IT Infrastructure (Hw, Sw): Required connection with MITW central system
Entrance Fee: Required
Sales Volume Royalties: Required